About the founders.

Most sportswear is made entirely from synthetic fabrics, such as polyester or nylon: fibers derived from petroleum. In other words, plastic.

These fibers are often treated with chemical dyes, plasticizers, and other auxiliary substances during production. When exposed to sweat, heat, and friction—precisely the conditions for which sportswear is intended—these substances can be released onto your skin. Additionally, synthetic fibers release microplastics: particles that have now been found in human blood and lung tissue.

Why We Started
Dutch sisters Babette and Vivianne were looking for stylish sportswear made from natural fibers whose composition they could verify. They couldn't find any. So, they made it themselves and launched it in Amsterdam in August 2026.

The search for a producer took a long time because the requirement was rare: demonstrably the highest quality organic cotton, certified production, and complete transparency about what goes into it. They found one in Turkey, a country known for centuries for its high-quality organic cotton.

The result: 92% GOTS-certified organic cotton and 8% spandex—the minimum needed for stretch and support, and nothing else.

From personal story to NOHI NATURAL.

Babette

Babette

From a young age, Babette was athletic and driven by a healthy, outdoor lifestyle. As a (sports) model, she combined her love for movement with a great interest in holistic and natural health. For ten years, she traveled the world, from two years in a self-built campervan in Australia and tropical surf spots to a 200-hour Ashtanga yoga teacher training in India. Her awareness grew: natural, breathable clothing is essential. In 2021, she developed a persistent skin infection, leaving scars that only disappeared three years later. This made her even more conscious. She discovered that almost all sportswear is made of polyester and nylon: fabrics that don't breathe, seal off your skin, and are full of harmful chemicals. She couldn't find a stylish, healthy alternative. So, she made it herself. Her mission: to create sportswear your skin deserves.

Vivianne

Vivianne

For years, Vivianne worked as a plus-size model, where everything revolved around appearance. But inside, nothing felt balanced: she was always too heavy or too thin, never good enough. After a burnout, she changed course. She studied to become an orthomolecular therapist and completed a 200-hour yoga teacher training in Nepal. She lost 30 kilos and got her energy back. Along the way, she discovered how much hidden junk there is in our daily lives, including in clothing. Almost all sportswear turned out to be synthetic: poorly breathable and full of chemical residues. For years, she therefore wore cotton leggings. Healthier, but shapeless and anything but stylish. Sportswear that was good for you and looked good simply didn't exist. So she developed it herself. Her mission: to make health accessible and enjoyable for everyone.

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